I recently hit a minor milestone of 20,000 downloads on the Windows Phone Marketplace so felt it was time to reflect and take a look at the figures.
As you can see from the graph below I have had varying success with the apps / games I have developed…
My most successful game with almost half of the 20,000+ downloads (49%) is the guess who style puzzle game – Find My Girlfriend
My least successful game with just 2% of the downloads is the maths puzzle game – Number Up
The Windows Phone Marketplace hit 80,000 total apps today!
Below are some Top 3 categories along with the game’s /app’s current marketplace position
Top 3 Overall:
Find My Girlfriend (49%) – 1513 – Top 2%
Word Up (Free) (15%) – 3762 – Top 5%
Bongos (15%) – 10052 – Top 15%
Top 3 Games:
Find My Girlfriend (49%) – 1513 – Top 2%
Word Up (Free) (15%) – 3762 – Top 5%
Number Up (2%) – 25346 – Top 35%
Top 3 Apps:
Bongos (15%) – 10052 – Top 15%
MS Points Converter (8%) – 8368 – Top 15%
Perfect Anagram (7%) – 8012 – Top 15%
Top 3 Free:
Find My Girlfriend (49%) – 1513 – Top 2%
Word Up (Free) (15%) – 3762 – Top 5%
Bongos (15%) – 10052 – Top 15%
Top 3 Paid:
Truth Or Dare? (4%) – 9100 – Top 15%
Cracker Jokes (0%) – 48696 – Top 65%
The Daily Word (0%) – 40756 – Top 55%
It is obvious to me now that advertising is the better revenue stream. It seems that people really don’t like paying for apps and will always look for a free alternative.
Offering a limited trial version has helped to boost the Truth Or Dare sales. However, simply offering a paid upgrade to remove adverts has not increased sales of The Daily Word.
The slightly annoying thing about advertising is that the eCPM (price paid per 1000 ad impressions) varies significantly from week to week, meaning that more downloads does not necessarily mean more revenue.
While these figures are not exactly mind blowingly brilliant, I think they show there is potential to do well on the Windows Phone platform.
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